In 2006 Viet Nam was selected as a Depth Market for the New Zealand international education industry.  In mid 2010, Education New Zealand developed the New Zealand Specialist Agent Group for Viet Nam to provide a means by which effective agents can easily be identified by students and industry. At the same time, it aims to increase the effectiveness and commitment of those Agents promoting New Zealand education.

The Market Profile for Viet Nam has been made available online and can assist with the setting of marketing strategies and decision making around event attendance. The latest Visa and Export Education Levy Statistics are sourced from The Department of Labour and The Ministry of Education respectively and are available on the Statistics page.

Please refer to the listed information below on activities undertaken by Education New Zealand in Viet Nam since 2006:

Agent Seminars/Networking Functions, 9 &14 June
Two functions will be held to inform agents on recent updates and reward them for their hard work in June.  The HCMC event will be held on 9 June and the Hanoi event will follow on 14 June.

Airport Billboard, Ho Chi Minh City, 9 May 2011 to 9 May 2012
A 3.6m wide by 2.4m high billboard featuring the Adventurous brand value and "Du hoc New Zealand!" (Translation: Study in New Zealand) has been erected at the Domestic Terminal of Tan Son Nhat Airport, in the public access Departure area, directly above the departure gate, for a period of twelve months.  The estimated number of passengers using this airport  in 2010 was 18 million.  The 'call to action' in the billboard is www.newzealandeducated.com.

New Zealand Education Fairs, June 2010 (PACE 2010)
2010 marked the 12th annual New Zealand Education Fairs in Viet Nam, agent workshops and agent training seminars were organised alongside the fairs in Ha Noi and Ho Chi Minh City. 28 New Zealand institutions participated in the fair, covering all sectors. 348 visitors were counted at the half day fair in Hanoi and 708 at the full day fair in Ho Chi Minh City. A total of 100 people attended a public seminar in Ho Chi Minh City, which gave comprehensive information about studying in New Zealand. 42 agents in Ha Noi and 45 in Ho Chi Minh City attended the Agent Workshops for agents and New Zealand providers.

Generic Brochure - Vietnamese
4 pages, A5
Covering information about Study in New Zealand
Regularly reprinted as stocks run low

New Zealand Specialist Agent Training, March 2010
Cities: Hanoi and Ho Chi Minh City
Attendees: 140 Agents

140 Vietnamese agents took the test to qualify for New Zealand Specialist Agent status, after attending a full day of training.  Very positive feedback was received from the agents.

New Zealand Education Fairs, June 2009 (PACE 2009)
This year marked the 11th annual New Zealand Education Fairs in Viet Nam, agent workshops and agent training seminars were organised alongside the fairs in Ha Noi and Ho Chi Minh City. 41 New Zealand institutions participated in the fair, covering all sectors. Visitors (Fairs): (Ha Noi) 400 and (Ho Chi Minh City) 1,000. A total of 50 people attended a public seminar in Ho Chi Minh City, which gave comprehensive information on studying in New Zealand. 28 agents in Ha Noi and 35 in Ho Chi Minh City attended agent workshops for agents and New Zealand providers.

Education Development Festival, June 2009
This festival attracted over 200 local and international educational promotion offices, organizations, school equipment and other services suppliers. About 1,500 managers of education institutions, education governmental agencies from Ho Chi Minh City & neighbour provinces, along with over 70,000 students & parents visited and attended the three day Festival. A generic New Zealand education booth was staffed at this event.

Cinema Advertising, June 2009
Cinema Ads were played at two major cinemas in Vietnam over a two-week period. At Galaxy cinema in HCM City, 30 ads were shown for 2 weeks; 18 spots/day, at Megastar cinema in Hanoi City, 30 ads were shown for 2 weeks; 25 spots/day.  The advertisements were created by using the New Zealand Educated 'First Light Thinking' DVD and adding on Vietnamese text and voice over.

Alumni Function, December 2008
This event was an opportunity for New Zealand alumni, graduates, and students currently studying in New Zealand who had returned for the holiday season to gather in Ho Chi Minh City for an informal party. Approximately 200 people (NZ Education Alumni, current students, potential students, key people from NZ Chamber of Commerce) celebrated New Zealand education.  Key education agents also attended the function.

New Zealand Education Fairs, June 2008 (PACE 2008)
2008 marked the 10th annual New Zealand Education Fairs in Viet Nam, agent workshops and agent training seminars were organised alongside the fairs in Ha Noi and Ho Chi Minh City. 34 New Zealand institutions participated in the fair, covering all sectors. Visitors (Fairs): (Ha Noi) 420 and (Ho Chi Minh City) 1,120. A total of 80 people attended a public seminar in Ho Chi Minh City, which gave comprehensive information on studying in New Zealand. 22 agents in Ha Noi and 30 in Ho Chi Minh City attended agent workshops for agents and New Zealand providers.

New Zealand Education Fairs, June 2007 (PACE 2007)
This year marked the 9th annual New Zealand Education Fairs in Viet Nam, agent workshops and agent training seminars were organised alongside the fairs in Ha Noi and Ho Chi Minh City. 28 New Zealand institutions participated covering all sectors.
Visitors (Fairs): 400 (Hanoi) and 1,000 (Ho Chi Minh) and 100 (Da Nang city). A total of 40 and 80 people attended a public seminar in Ha Noi and Ho Chi Minh City respectively, which gave comprehensive information on studying in New Zealand. Thirty agents attended the agent workshop in Ha Noi and 35 in Ho Chi Minh City.

Inbound Agents Tour
As part of PACE 2006, four Vietnamese education agents were selected to travel to New Zealand for a familiarisation visit. The purpose of the visit was to give an opportunity to Vietnamese agents to meet and establish relationships with educational institutions in New Zealand.  In addition, the education agents will be able to learn about New Zealand’s culture and environment. A total of 22 New Zealand Institutions were involved and appointments and hosted dinners were organised for institutions and agents.

Agent Retreats - Ha Noi and Ho Chi Minh City
Two retreats were organised to reward New Zealand focused agents, and re-enthuse them about / build loyalty for New Zealand. 45 education agents attended the events.

New Zealand Education Fairs, June 2006 (PACE 2006)
This year marked the 8th annual New Zealand Education Fairs in Viet Nam, agent workshops and agent training seminars were organised alongside the fairs in Ha Noi and Ho Chi Minh City. Da Nang City was included for the 4th time. 29 New Zealand institutions participated covering all sectors.
Visitors (Fairs): 400 (Hanoi) and 1,200 (Ho Chi Minh) and 100 (Da Nang city). A total of 60 and 130 people attended a public seminar in Ha Noi and Ho Chi Minh City respectively, which gave comprehensive information on studying in New Zealand. Thirty agents attended the agent workshop in Ha Noi, 44 in Ho Chi Minh City and 13 in Da Nang.