North America

Canada Go Abroad

The Go Abroad Fair series is organised by the Canadian Education Centre Network, an organisation with a similar mandate to Education New Zealand.

The event showcases opportunities for Canadian youth to "take on the world" through study abroad, work and volunteer opportunities, cultural programs and overseas adventure travel. Enthusiasm for going abroad continues to grow among young Canadians.

Originally only in Toronto the fair has been expanded to also occur in Vancouver.

Education New Zealand’s NZTE representative in North America organised and staffed an Education New Zealand booth in both cities.

Held in Toronto (16-17 September) the fair showcased study options overseas as well as general travel and work/volunteering opportunities.

The fair was targeted at students in secondary and tertiary education as well as their parents and other stakeholders in the education and travel sectors.

The fair was promoted heavily on public transport systems, in newspapers, on radio, and by direct marketing. The marketing campaign resulted in approximately 5,000 visitors, in total, attending both fairs.

The fairs attracted 100 exhibitors from over 40 countries. Education New Zealand commissioned NZTE to host a New Zealand educated booth.

Visitors to the Education New Zealand booth were given stress balls, pens, bookmarks and plastic bags, the University Directory and Study in New Zealand Handbook.