South Korea

Korean Student Fair - Seoul

Also known as the “The Study Abroad & Language Fair”, the fair was in its 24th year.

With a multi sector focus, the fair was held in Seoul on March 31st – April 1st.

The fairs were widely promoted through a variety of mediums in the weeks prior to the fairs.

Funding for this activity created the huge branded New Zealand pavilion. A generic section was staffed by NZTE Seoul and the remaining space was utilised by Korean agents and a range of NZ providers.

The fair attracted 33,323 visitors.

7.7% of visitors expressed particular interest in New Zealand (the 5th most popular country).

The majority of visitors were interested in study aboard, internships, and language courses.