South Korea

Seoul Billboard, Bus and Underground Campaign

Over July and August 2007, an extensive and targeted generic outdoors promotional campaign was deployed across Seoul.

Focused in wealthy neigbourhoods and areas close to universities and schools, Education New Zealand placed 26 posters in 13 bus shelters and 17 posters in 11 taxi shelters for the month of July.

Education New Zealand also deployed 1350 posters in to subway trains on 3 high volume lines.

Finally two public buses were ‘wrapped’ in New Zealand Educated branding. The buses rolled New Zealand Educated branding through some of the same areas targeted with bus and taxi shelter posters.

This campaign was one of the first applications of the evolved New Zealand Educated brand.