Education New Zealand in conjunction with its NZTE – India representative organised and hosted the August/September New Zealand Education Fair Series. Fairs were held in Chandigarh (30 August), New Delhi (1 September), Kolkata (2 September), Lucknow (4 September), Hyderabad  (6 September), Mumbai (8 September), Bangalore (9 September), and Chennai (11 September).

The fair series attracted a total of 2,689 visitors overall. Chandigarh hosted 738 visitors, New Delhi 367, Kolkata 186, Lucknow 184, Hyderabad 278, Mumbai 389, Bangalore 253, and Chennai 294.

The fair series’ core promotion was achieved via print media. However fairs in each of the cities were also promoted with a differing blend of promotional channels which included outdoor advertising (such as hoardings, display vans, banners and flyers), Multiplex cinema advertising, radio advertising, and internet advertising (25% of visitors stated they had learnt about the fair series via the internet).

Thirty six representatives from twenty one institutions attended the India New Zealand Education Fair Series. The Institutional breakdown was 7 universities, 4 PTEs and 10 ITPs.

Education New Zealand’s NZTE representative held a 1 hour presentation titled “Study in New Zealand” at each of the fairs. An INZ representative also held a presentation on Student Visas and the Skilled Migrant pathway.

A morning and evening (de)briefing session were organised in each of the fair cities. These sessions were attended by the NZ institution representatives, INZ staff, NZTE staff, local NZIER members and an ENZ staff member.
 
The morning session was focused on updating participants on the marketing and promotional activities undertaken in each of the cities by ENZ and individual agencies. In some cities NZIER members gave an update on the local education institutions and the kind of students to expect, subject areas which were becoming popular in their market, competitor activity and ideas on how to further develop the market.

Evening meetings were mainly an opportunity for participants and agents to reflect on the strengths and weaknesses (if any) of the fair which had just transpired.