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Student Website www.newzealandeducated.com
Website Profile Secure Access Log In http://profile.newzealandeducated.com
Brand Resources Secure Log In http://profile.newzealandeducated.com
History
Between 1999 and 2004, a collection of private sector and government bodies worked to establish and implement a unified international marketing strategy for New Zealand, which is now known as the ‘New Zealand Educated’ brand.
Education New Zealand Trust took over management, development and funding of the brand in July 2004.
The brand and all of its intellectual property transferred to Education New Zealand with the formation of the Crown Agency in 2011.
The Brand underwent an extensive evolution phase in 2007, culminating in a launch at Parliament on 23 June 2007, see the Brand Launch Photos.
Use of the New Zealand Educated Brand
The Brand is used in all offshore promotional and marketing collateral produced for the export education industry. All offshore events under PACE, as well as commercial events that Education New Zealand participates in, include fully branded collateral and promotion of the New Zealand Educated website.
The brand uses seven brand values to capture the essence of New Zealand’s lifestyle and education system. The seven values are: Adventurous, Lively, Personal, Welcoming, Inventive, Trusted, and Connected.
First Light Thinking – An Overview of the New Zealand Educated brand
New Zealand Institutions and the Brand
New Zealand institutions are encouraged to list their profiles and course details on the website; this opportunity is free of charge. Industry members are also encouraged to use the industry brand for their own marketing purposes with access to the logo and other elements available upon signing a brand license contract; this opportunity is also free of charge.
Education New Zealand encourages institutions to sign up to the website and the brand; the more collective industry support that the brand enjoys, the greater the impact of generic and institutional marketing efforts.
To find out more about either of these opportunities, go HERE.
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