| Marketing Resources |
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PACE Marketing Programme The national marketing programme for export education in New Zealand delivers a comprehensive range of activities in which New Zealand institutions can participate. The Marketing Programme is currently known as PACE. The activities are designed to provide institutions with opportunities for promotion within key markets throughout the world. PACE is developed on an annual basis, during which, the industry is consulted and their views taken into consideration before the final programme is released. All events within PACE are managed by ENZ. Offshore events are staffed by ENZ or NZTE, under contract with ENZ. New Zealand based events, namely agents and offshore media familiarisation visits, are staffed by ENZ. Within this section, you will find resources for marketing, including market information, registration for the PACE events and information about the New Zealand Educated brand and website. Please use the menu on the left to access the Marketing Resources pages. New Zealand Educated BrandingSigning up to the brand is free of charge for Code signatories and is an excellent way of rounding out your New Zealand Educated presence. All you need to do is download the contract below and send it back so we can enable you to have access to brand resources including logos, textures and images. Education New Zealand recommends that all institutions listed on www.newzealandeducated.com sign up to use the brand. The more collective industry support that the brand enjoys, the greater the impact of www.newzealandeducated.com as well as generic and individual institution’s marketing efforts. Download the contract HERE Learn more about New Zealand Educated Brand Core Standards HERE Once you’ve downloaded the contract below and read it carefully, sign and send two (2) copies to: Brand Manager Education New Zealand PO Box 10 500, Wellington Education New Zealand will send a copy of the contract back for your records and will grant access to the branding resources. |
