Marketing and Recruitment Workshop/s

In February 2008 Education New Zealand commissioned EAIE (European Association for International Education) to deliver a workshop on ‘Turning Ambitions into Results – how to recruit the best students for your institution’. This workshop was extremely well received by the participants, and led to requests for ‘MORE!’ We also received a number of emails from those who had heard about the workshop from others who had attended, wanting to register their interest for the next one!

Education New Zealand are delighted to advise that as part of the EEIDF (Export Education Industry Development Fund) work programme, the trainers of this previous workshop – Tim Rodgers (International Education Consultant, and presenter at the ENZ conference this year), Thijs van Vugt (co-owner and partner in iE&D Solutions – consultancy firm for international education and development), and Chris Price (Director, MJD Consultancy Ltd), will be returning in March 2009 to deliver further workshops on marketing and recruitment.

Some evaluation feedback from the previous workshop on these trainers:

“It was excellent to have facilitators of such a high standard. Their combined experience was most valuable. I enjoyed getting a global viewpoint and to hear about other countries experiences – positive and negative”.

And some feedback on the workshop itself:

"An extremely worthwhile 3 days. I have come away with much to focus on and improve! Thanks to lads!”

“As a person involved in international marketing but without any marketing background, this workshop was extremely valuable for me and my institution. Thanks to Education NZ for organising such a great professional development opportunity”

“This was the best and most useful PD I’ve gone to in many years – including conference – I even brought our Principal in for the last 2 sessions as it is so relevant and thought provoking. I would definitely like to see these presenters back – they just know”

We are proposing to run two 3-day workshops – one in Auckland and one in Christchurch (subject to demand) and are keen to receive your input into which modules will be of most value to you.

Title:
First Name:
 * Required
Surname: * Required
Institution/Company: * Required
Position: * Required
Email: * Required
Phone Number:
I would like to attend a workshop in: Auckland Christchurch
Please select 10 topics only:
An introduction to education marketing         
International Office Management
Recruiting in China
E-marketing
Using education agents to recruit students

Agents – selection, evaluation, management and motivation

Institutional websites
Developing inexpensive CRM
Converting enquiries to enrolled students
Campaign planning
Channel management
The role and use of alumni

The market for international higher education

Recruiting in India
Getting it right internally

Managing communications effectively

Institutional websites and CRM

Advertising Management – on and offline

Design and creative aspects of marketing communications

First steps in alumni relations

A review of university marketing literature

Thank you.  We will get back to you with further details once finalised.