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Education New Zealand is looking forward to the coming year. There will be lots of action, opportunity and advocacy on behalf and for providers of education to international students. • Marketing The PACE 2008 programme gets underway at the end of February. There are events in over twenty markets so whatever your target market is you’ll find an event to suit. To view the full PACE 2008 calendar click HERE or scroll down to item 3 see an overview of some of the first events for the year. Register HERE to participate. In addition, there will be a limited number of inbound agent and journalist visits to New Zealand. Details regarding these visits will be announced as available. A number of generic promotion projects of New Zealand as a study destination will take place in 2008 including utilisation of www.newzealandeducated.com. The best way to be part of the action is to sign up for a profile on the website. For more information about profiling on the website, contact Vince by email or telephone 04 917 0873. For more information of the generic promotion programme for 2008, scroll down to item two. • Advocacy and Policy Education New Zealand will continue to advocate to government on behalf of the industry, particularly around policy changes affecting international students and providers. Occasionally, through E-News, Education New Zealand seeks submissions from providers relating to policy changes, which are compiled and sent onto government as an industry response. We urge to you consider voicing your opinions when call for submissions are made. As 2008 is election year, Education New Zealand will work with current and potential future government to ensure stability and continued growth of the industry. • Industry Development The Export Education Industry Development programme for 2007/2008 is well underway. Projects include immigration policy benchmarking, market research (USA and Thailand), agent training programmes, development of an online research and resource facility and industry community forum, as well as Code of Practice refresher, and best recruitment methods workshops. For more information about the projects, please click HERE. • Student Scholarships The New Zealand International Doctoral Research Scholarships will be awarded to up to 40 doctoral students again in 2008. Additionally, undergraduate and postgraduate study abroad awards will be awarded to students in May and November. For more information about the scholarships and study abroad awards go to www.newzealandeducated.com/scholarships or contact Camilla by email or telephone 04 917 0872 • Conference Don’t forget to block out 6 to 8 August for the annual industry conference. The conference will be held in Auckland. The programme is shaping up to be full of interesting and relevant speakers with great opportunities to network with fellow industry members and relevant trade exhibitors, and of course, the annual industry awards announcements will be made. More information will be made available about the conference and awards in future E-News’. If you wish to discuss any part of Education New Zealand’s work, or have comments or suggestions, please don’t hesitate to contact us: Tel: 04 4270788
Last year, the Government approved some supplementary funding to support the New Zealand Educated Brand development and rollout. This will help with further stories to support the 7 values, and also a new promotional dvd and other material around the evolved Brand. In addition, a Web 2.0 campaign is underway to utilise new technologies and social networking patterns to spread the word about New Zealand Educated. The purpose of these campaigns is quite simple – to drive traffic to the website. Once on the website, we want to keep visitors there and either have them flow through to the institution links, or else have them return if they are not yet ready to start an offshore education. The advantages of this type of campaigning are simple and compelling. The demographic we wish to attract increasingly uses Web 2.0 as their primary communications/information/entertainment media, we have the opportunity to reach a large audience at a cost we can contemplate and we can measure and track the results of what we do. We are working with some of New Zealand’s most switched on e-promoters to see how we can best get mileage. This is a new area, and whilst there are plenty of ideas, there is no exact science as to how the mediums can be utilised to best advantage! We will be using a combination of online promotions, widgets, guerrilla placement and social network utilisation to get the ‘New Zealand Educated’ message out over the next few months. One of the best ways to spark viral reticulation to a relevant audience is via students already in New Zealand. To help us seed this, we may be asking you to help us contact students either directly, or by encouraging them to go online and engage. As the campaigns unfold, we will let you know what help we need. There are exciting prospects through Web 2.0 promotion – we will be sharing what works and what doesn’t as the campaigns unfold.
Korea Student Fair (KSF), Seoul, 29 – 30 March This is a commercial fair in which New Zealand based Korean agents will book space on each institution’s behalf and will either work along side or represent them at the fair. ENZ works closely with the involved agents and brands a New Zealand pavilion for all participating agents and schools to be part of. The fair is likely to be held at the COEX in downtown Seoul. BELTA Fairs, Brazil, 29 March – 7 April BELTA, the Brazilian Agents Association, invite all sectors to join the New Zealand pavilion at the 2008 BELTA fair series. 12,748 visitors attended BELTA fairs 2007 in four cities, with 8,695 students in São Paulo. The 2008 fair series includes six cities: São Paulo, Porto Alegre, Belo Horizonte, Brasilia, Salvador and Rio de Janeiro. ENZ will have a generic New Zealand branded booth at all 6 cities to support participants. Early bird prices have been extended to Thursday January 31st and registrations will close on Monday February 11th. For more information on this fair series, please see the 2007 report HERE or contact Genevieve. Scroll down to item 5 for information on visa stats. Viña del Mar New Zealand Education Fair, Chile, 9 April The coastal city of Viña del Mar is about an hours drive from Santiago. Together with its neighbour Valparaíso, Viña del Mar has a population of approximately one million. ExpoIngles Chile (Santiago), 11 & 12 April ExpoIngles Chile, organised by the Chilean Agents Association, AREI – Association of Educational Representatives and International Exchanges - http://www.areichile.cl/, has been moved to April 2008 to coincide with the BELTA fairs in Brazil. The participation fee covers a 3m x 2m booth within the New Zealand pavilion, and all sectors are welcome to attend. Other participating countries are likely to be Canada, Chile, USA, Australia and UK. Over 9,000 visitors are expected at this two-day event. Registrations will close on Friday 22nd February. For more information, please see the event listed HERE, or contact Genevieve ExpoIngles Colombia, 15 & 19 April ExpoIngles Colombia (Medellín and Bogotá) is organised by an agent, in collaboration with NZTE and ENZ. In 2007, these fairs were held in August and included a generic Education New Zealand stand and a small number of New Zealand participants. The move to April for 2008 has been made to coincide with ExpoIngles Chile. These Colombian events will be on a smaller scale than ExpoIngles Chile, but similarly will promote other countries as well as New Zealand. Participants are likely to have a table area each rather than a full booth set up. All sectors are welcome to attend. Registrations will close on Friday 22nd February. For more information about this fair, see the fair website HERE or the PACE listing HERE or contact Genevieve Taiwan Agent & Student Workshops, 19 – 22 April A series of agent seminars and mini-fairs focussed only on New Zealand will take place in Taipei, Kaohsiung and Taichung (Taiwan’s three main cities) from 19 – 22 April 2008. These workshops seek to provide opportunities for interaction with both agents and students. The agent and student workshops offer excellent opportunities to New Zealand education providers across all sub-sectors to develop and enhance relationships with agents and interface directly with students through a well-organised programme. For more information on this series of events, please click HERE, or contact Genevieve Study World 2008 Berlin, Germany 25 – 26 April Introduced to the PACE Calendar for the first time in 2008, this is a higher education/tertiary focussed commercial fair. Last year’s fair saw 153 exhibitors and approximately 9,500 visitors over the 2 days. Similar figures are expected for 2008. Registrations are being requested now, we will look at interest levels for initial planning. For more information, see the Study World 2007 website HERE
These four assessed short courses meet the requirements for the National Certificate in Business Administration, Level 4 (60 credits). The purpose of this qualification is to meet individual skill needs that reflect the diverse roles and positions required to meet business administration and information technology needs of the business community at an advanced level. Minimum credits specified for interpersonal communications and writing recognise the need for competencies that underpin all business administration roles. There are four assessed short courses: The first course, pastoral care in international education, is completed. • Services for international education (accepting enrolments now for February 2008) Each course involves: • 2 days 8.30-5.30 of face-to-face teaching in Auckland or Wellington The first two-day block course (Auckland or Wellington) will be scheduled over the first weeks of the course. If students are out of the country during block teaching there will be an equivalent CD-Rom available as an alternative, with support available if needed. • For full course details please click HERE • For additional course details click HERE • For an application form, click HERE
Brazil is undergoing a resurgence as a good student market for New Zealand, and in 2007 the NZ Consulate in Sao Paulo reports that it has issued: On the ELS side, the Stats NZ Census records Brazil numbers as:
* = year to end March The number of First Time full fee paying students from Brazil recorded by NZIS is: Maybe time to think about those BELTA Fairs……
November and December 2007 News – Education New Zealand in Germany Europe: The European University Association (EUA) visited Australian universities to discuss closer cooperation. The visit was initiated by a group of 38 Australian universities to discuss transparency and quality assurance within the Bologna Declaration. On the agenda were possible development of 'double programmes' and cooperation at the postdoctoral research level. France: The French government has raised a significant amount of money by selling a stake in a French power company in order to support the plan of raising money for French universities. The new plan allows universities more autonomy to raise money from private sources. Some students fear the change will lead to the commercialisation of free public education. Germany: The German government has increased its financial support for German tertiary students studying in Germany. In addition, loans for study programmes abroad will be made available from the first semester onwards. Previously, German tertiary students could only go abroad using government loans when having started their studies in Germany. Thus, the improved funding of first semesters abroad will only apply to German students studying in EU countries so far. German students in science still lack behind New Zealand according to PISA results of the latest OECD report. German students achieved 13th place out of 57 participation nations - whereas New Zealand students performed at the 7th highest proficiency level. The results show an improvement compared to PISA 2003 where Germany was positioned 18 out of 40. The number of first year enrolments at German tertiary institutions has increased by 4% in 2007 compared to 2006. Most growth was noticed at institutes of technology and universities of applied sciences. New enrolments in states without tuition fees have increased above-average. The Netherlands: The Dutch government has introduced a plan to increase tuition fees in tertiary education. Norway: The number of Norwegian tertiary students choosing to study abroad has decreased over the last four years. According to the Association of Norwegian Students Abroad (ANSA), the high loan that students have to take covering overseas tuition fees is predominantly responsible for the decline. Poland: The number of Polish secondary and tertiary students abroad has increased noticeably over the last four years. In 2006, more than 26,000 Polish students participated in study programmes abroad which is twice the number of 2002. Scandinavia: Scandinavian countries are starting to introduce tuition fees in higher education for international students from outside Europe. UK: Britain's Department for Innovation, Universities and Skills has launched a new campaign highlighting the improved finance package available to students entering university in September 2008.
Canada is one of New Zealand’s major competitors for international students, with many of the attributes of quality, value and a nice country in which to live and travel that we have here as well. However, Canada has struggled to work collectively around education promotion, largely because education is a Provincial responsibility whilst immigration and trade development are Federal ones. In addition, inter-sector rivalries and even intra-sector rivalries run deep across areas like QA and promotion. Outside of these internal discussions, a few other ‘curve balls’ have come Canada’s way…. Canada's national newspaper, the Globe and Mail, reported that a Canadian visa officer in New Delhi upset a visiting group of university and college representatives from British Columbia. Reportedly, the visa officer questioned why the institutions recruit students in Punjab, an Indian state north of the capital New Delhi. (British Columbia has more than a hundred thousand people of Punjabi origin in the province, including several important politicians). The Globe reported the visa officer challenged the institutions on their recruitment efforts in "the Punjab with the highest crime and forgery rate anywhere; the highest human-trafficking statistics in the world." |
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