1 PACE Plus
2 Depth Strategy Update
3 Conference 2007
4 Exporter Workshop
5 Global Scan
6 Subscribe/Unsubscribe

PACE is the cornerstone of the generic marketing programme. However, we know that institutions often have good ideas which fall outside the PACE programme.
PACE Plus is the way to get those initiatives up and running! In summary, PACE Plus is for clusters of institutions that want to undertake a new initiative maybe in a new market. The full criteria and explanation of PACE Plus is at www.educationnz.org.nz/marketing_planforsuccess.html

China, India, South Korea and Viet Nam have been selected as the ‘depth markets’ for 2006/07. In addition, their will be specific generic promotion in North America, Germany, Brazil, Thailand and Malaysia.  In terms of actual specifics of generic promotions, ENZ is working with its Commercial Development Strategy Groups to assist with the development of in-country commercial strategies. Draft plans for each market will be rolled out in November and final decisions made in December.  We will keep you in the loop on developments via future editions of e-news.

Global Scan

From the wide world of international education....

• Business week magazine speculates on how foreign universities may go about setting up in India. It's not as easy as it sounds...http://www.businessweek.com/globalbiz/content/oct2006/gb20061009_517543.htm?chan=search
  
  
• Meanwhile, the UK juggernaut rolls on. Over the last decade, the number of non EU international students enrolled in UK universities has doubled from about 111,000 to 218,395, according to Universities UK. That’s a lot of students (although it should be noted that the enrolments in New Zealand universities went up by 500% over the same timeframe). What is equally interesting is that UK students are now facing domestic fees of around 3,000 pounds a year, and this is causing more of them to consider alternatives.
  
  
• Meanwhile, the news from the US is not so good (from a US perspective that is). The Financial Times suggests that the US is in danger of losing its status as the first choice destination of international students. The report, by the American Council on Education, an industry research group, said that while the country was still the most popular destination, other countries - namely Japan, France and Germany - were outpacing US growth in that market. Margaret Spellings, US education secretary, said she was "very concerned" about the report's findings.
  
  
• The latest Times Higher Education Supplement Global Top 200 Universities 2006/07: Auckland University has moved up to 46th (up from 52) whilst University of Otago has shot up dramatically from 186 to 79.  

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Education New Zealand
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Education New Zealand is the industry body for New Zealand's education exporters. Established in 1999, ENZ is a not-for-profit organization that is owned by New Zealand's educational institutions. Our mission is to "Empower New Zealand's Education Exporters".