1st April 2008

1. Workshop Feedback

2. Expressions of Interest

3. Request for Proposal

4. Depth Market Update

5. PACE

6. Farewell

7. International News

1. EEIDF capability development workshop feedback – Student Recruitment

Education NZ commissioned EAIE (European Association of International Education) to provide a 3 day workshop in Wellington during February, giving a global perspective on marketing and recruitment. The workshop covered a variety of modules, including making the most of education fairs, e-marketing, branding, managing agents, as well as case studies.

The workbook along with the participant evaluation feedback can be accessed HERE.

We are keen to hear from you if you would like to attend further workshops along these lines, or would like to suggest alternatives. Please contact Kathy Phillips with any capability development or research ideas.

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2. EEIP Expression of Interest

Expressions of Interest (EoI) for Round 8 of the Export Education Innovation Programme (EEIP), administered by Education NZ, are now invited. EoI’s can be submitted up to noon Friday the 4th of April 2008.
Information about the EEIP, as well as the EoI, can be accessed HERE

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3. Request for Proposal – Economic Impact Analysis of Export Education

What is international education worth in terms of overseas dollars earned? ENZ do an annual calculation, but the baseline data that we use is now several years old. The nature and type of students we attract has also changed over time, as have their educational, social and consumer patterns.
At last, the project to give us robust objective data is underway. ENZ has inviting proposals from organisations interested in undertaking this research, including the onshore and offshore student-related revenues, inferential tourism and the sale of education goods and services.

The RFP was publicly advertised and submissions have closed. A successful supplier will be selected during April.

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4. Depth Market Update

ENZ has been busily engaged in a number of depth marketing initiatives recently.

An online generic campaign is currently underway in internet-savvy Korea. New Zealand Educated click through banners are appearing on popular websites Naver, Daum and Chosun. As a result, daily Korean visitor numbers to www.newzealandeducated.com have increased 20 fold. The second half of the generic campaign will be an online viral mini-game. The game will necessitate a visit to www.newzealandeducated.com, and should further increase Korean visitor traffic.

Recently, Stage 2 winners of our China “New Zealand in My Eyes” blog competition (see E-news 26 Feb) have had their New Zealand blogs go live on a platform hosted and promoted by Sohu.com. In China, Sohu is a heavyweight, outperforming both Yahoo and YouTube. Final winners who will take part in the ENZ hosted blog tour of New Zealand will soon be chosen for their trip in late April/early May.

Elsewhere, depth funding has been helping finance a packed schedule of offshore activities. Recent activities include the April India fair series; the Indian student outcomes research project; the CIEET Fair series in China; the Einstieg Fair in Cologne, Germany; the Alphe and ExpoBelta events in Brazil; the Korea Student Fair in Seoul; and the New Zealand Education Fair Series in Malaysia.

Looking ahead towards the end of the financial year, depth funding will be deployed in support of the New Zealand Education Fair Series in Thailand and Vietnam; Agent Training in Hong Kong; a heightened New Zealand presence at NAFSA; the World Bank College Fair Washington D.C.; NACAC – Montogmery County; the Away Fair Stuttgart and Hamburg events; Study World Berlin; and Inbound Agent familiarisation tours for German and Brazilian agents.

For more information about Depth Market activities, see the website HERE or contact Ben Hodges

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5. PACE 2008

New Zealand Education Fairs, Thailand, 14 – 17 June 2008

The New Zealand Education Fair series in Thailand and Vietnam are a flagship NZ marketing event. The programme of fairs and networking functions provides plenty of opportunities for marketers to raise their profile, recruit students, and develop relationships with active agents and relevant education officials in this important market. Last years’ fair series recorded over 3,400 visitors. The dates are Chiang Mai – 14 June, Bangkok – 15 June, Phuket - 17 June, with the main function and briefing session being held in Bangkok prior to the fairs on Thursday 12th June.
Registrations are open now, for more information, click HERE, HERE Or contact Rahael

New Zealand Education Fairs, Vietnam, 20 – 23 June 2008

Following on from the series in Thailand, the Vietnam series includes both fairs and agent seminars in each of the main cities. Last year the two fairs welcomed 1,400 Vietnamese visitors interested in New Zealand education.
Hanoi Agent Seminar - 20 June
Hanoi Fair - 21 June
Ho Chi Minh City Fair– 22 June
Ho Chi Minh City Agent Seminar 23 June
Registrations are now open, for more information, click HERE, HERE Or contact Rahael

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6. Farewell

Please join us in extending our sincere thanks and appreciation to Piyolos (Yo) Ngamvilaikorn from NZTE Bangkok and Catherine Lee from NZTE Hong Kong. Both Yo and Catherine are leaving NZTE in April. Yo leaves after nearly a decade promoting New Zealand education in Thailand and Catherine has been in the job for seven years. Both have tremendous knowledge and experience marketing New Zealand education. It has been a pleasure to work with them over the years and we wish them all the best.

Ms. Gewalin Lertrasameewong will start work at the Bangkok office this week. A New Zealand alumni, 'Nan' studied at Wellington East Girls' College, St. Matthew's Collegiate in Masterton and Victoria University of Wellington before embarking on postgraduate studies and a marketing career in Thailand.

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7. And in international news….

• The ‘Australian’ (20/2) notes a controversy around the ranking of university degrees within Australian universities. The ANU VC called for rankings, and noted the disparity of achievement in students from various universities. Sounds like a recipe for contention…
  
• English language training in Malta has come in for some heavy flak as well. The EL Gazette has run a report of the German consumer testing organization Stiftung Warentest (www.test.de), which sent undercover investigators into a number of Maltese language schools to check them out – with fairly damning conclusions. The same organization had a swipe at language schools in England as well. This follows from complaints from Spain (and from other countries) about the number of Spanish students flooding into Malta. Hope those that have taken ill-informed cracks at the quality of language tuition in NZ have taken note…
  
• However, Malaysia is going from strength to strength as an international education. The Star Online reported recently that 65,000 international students had enrolled in institutions in Malaysia, up from 48,000 in 2006. Malaysia is on track for over 100,000 international students in 2010. China and Indonesia are not unexpectedly the biggest markets, with Africa and the Middle East growing strongly. Malaysia planned to promote in 70 countries this year, including roadshows in Uzbekistan, Turkmenistan and Kazakhstan….Malaysia has made a massive national effort to establish itself as an international education destination and these efforts are bearing fruit.
  
  

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