Education New Zealand would like to wish all industry members and supporters a happy and safe holiday season.

Education New Zealand offices will be closed from Friday 21 December 2007 until Monday 7 January 2008. 

We look forward to continuing our work together in 2008.

A big thank you to all institutions who have submitted their registrations for the PACE 2008 programme.  There is still time to register though and we urge you to do so as soon as possible. 

Some early 2008 events require urgent finalisation of registrations so get online to www.educationnz.org.nz/marketing and register now.

ALPHE Latin America, São Paulo, 26 – 28 March
Providers from all over the world meet face-to-face with agents during half hour appointments over this two day event. An Education New Zealand booth staffed by NZTE Sao Paulo will be generically promoting New Zealand Education at this event. The timing of ALPHE Latin America coincides with the BELTA Brazilian fairs and the ExpoIngles Fairs in Chile and Colombia. For more information about ALPHE Latin America please see HERE (register direct with Hot House Media)
Or contact Genevieve

BELTA Fairs, Brazil, 29 March – 7 April
BELTA, the Brazilian Agents Association, invite all sectors to join the New Zealand pavilion at the 2008 BELTA fair series. 12,748 visitors attended BELTA fairs 2007 in four cities, with 8,695 students in São Paulo. The 2008 fair series includes six cities: São Paulo, Porto Alegre, Belo Horizonte, Brasilia, Salvador and Rio de Janeiro. ENZ will have a generic New Zealand branded booth at all 6 cities to support participants. Last chance to take advantage of the Early Bird pricing options! Please register your interest by Friday 21st December. For more information on this fair series, please see the 2007 report HERE
Or contact Genevieve

Korea Student Fair (KSF), Seoul, 29 – 30 March
This is a commercial fair in which New Zealand based Korean agents will book space on each institution’s behalf and will either work along side or represent them at the fair.  ENZ works closely with the involved agents and brands a New Zealand pavilion for all participating agents and schools to be part of. The fair is likely to be held at the COEX in downtown Seoul.
For further information please click HERE
Or HERE for the fair organiser’s website 
Or contact Rahael

New Zealand Education Fairs, Chile, 7 & 9 April
Antofagasta and Valdivia New Zealand Education Fairs have been added to the calendar to enable more travel around Chile for those wanting to attend the ExpoIngles event in Santiago. New to the PACE calendar in 2008, the fairs are a collaboration with a local agent. Visitors to the Antofagasta fair are likely to be from Antofagasta, Calama and other local mining areas with wealthy mining families. The Valdivia fair will attract visitors from Valdivia, Temuco, Concepción, Osorno, Cohaique and Puerto Varas where New Zealand has a strong presence in forestry, dairy and agriculture. Last chance to take advantage of the Early Bird pricing options! Please register your interest by Friday 21st December. For more information, please see the event listed HERE
Or contact Genevieve

ExpoIngles Chile (Santiago), 11 & 12 April
ExpoIngles Chile, organised by the Chilean Agents Association, AREI – Association of Educational Representatives and International Exchanges, has been moved to April 2008 to coincide with BELTA fairs in Brazil and ExpoIngles Colombia. The participation fee covers a 3m x 2m booth within the New Zealand pavilion, and all sectors are welcome to attend. Other participating countries are likely to be Canada, Chile, USA, Australia and UK. Over 9,000 visitors are expected at this two-day event. Last chance to take advantage of the Early Bird pricing options! Please register your interest by Friday 21st December. For more information, please see the event listed HERE
Or contact Genevieve

ExpoIngles Colombia, 17 & 19 April
ExpoIngles Colombia (Medellín and Bogotá) is organised by a Colombian agent, Hugo Galindo, in collaboration with NZTE and ENZ. In 2007, these fairs were held in August and included a generic Education New Zealand stand and a small number of New Zealand participants. The move to April for 2008 has been made to coincide with ExpoIngles Chile. These Colombian events will be on a smaller scale than ExpoIngles Chile, but similarly will promote other countries as well as New Zealand.  Participants are likely to have a table area each rather than a full booth set up. All sectors are welcome to attend. Last chance to take advantage of the Early Bird pricing options! Please register your interest by Friday 21st December. For more information about this fair, see the fair website HERE Or the PACE listing HERE
Or contact Genevieve

Study World 2008 Berlin, Germany, 25 – 26 April
Introduced to the PACE Calendar for the first time in 2008, this is a higher education/tertiary focussed commercial fair.  Last year’s fair saw 153 exhibitors and approximately 9,500 visitors over the 2 days.  Similar figures are expected for 2008.  Registrations are being requested now, we will look at interest levels for initial planning.  For more information, see the Study World 2007 website HERE
Or a summary of New Zealand’s attendance last year HERE
Or contact Rahael

The Programme for International Student Assessment (PISA) report was released earlier this month by the Organisation for Economic Cooperation and Development (OECD). The survey, conducted every three years, compares the knowledge and skills of 15 year olds globally. The survey (over more than 500,000 pupils) gauges students’ performance in science, representing 90% of the global economy.

New Zealand did extremely well in all three categories ranking third, fourth and eighth overall in science, reading and mathematics, respectively.  When considering New Zealand against the 30 OECD countries, the rankings rise to second, third and fifth.  In all three areas, New Zealand ranked at least two places higher than Australia.  New Zealand also fares better than other traditional English speaking competitors UK and USA. Canada was also a significant performer in the PISA study.

To view the press release issued by Education New Zealand, go HERE

There will be no change to the rate of the export education levy for 2008.

The export education levy is paid by providers involved in the international education industry. Industry organisations were consulted on the proposal for maintaining the levy rate. The levy is used to help develop and improve the quality of the industry.

The levy has not been increased for 2008 because, due to previous operating surpluses, the Export Education Levy Trust account has a balance of $1.85 million.

The levy fund supports a wide range of development and risk management activities for the export education industry including:

• the promotion of New Zealand as a quality education destination
• administration of the Code of Practice for the Pastoral Care of International Students
• professional development programmes for export education providers
• research into key industry issues
• core funding for Education New Zealand, the umbrella body for education exporters.

Regulations maintaining the existing levy rate will come into force on 1 January 2008. The levy is administered by the Ministry of Education. 

Just the Stats – latest levy statistics released

The Key Indicators for the Export Education levy for the first two trimesters of 2007 (that is to the end of August) have recently been made available.
 
These Levy stats are very useful because they give information on all fee paying (including short term) students, and are directly comparable with past years.
 
For 2007 the most noticeable trend is the increase in the number of students at the school level - up 36.7%. Tertiary numbers have gone down (reflecting the departure of significant numbers of Chinese students who have completed their study), whilst ELS shows a modest increase. In terms of tuition receipts, the rise in schools income is not as marked as the number of students, whilst the ELS income rise is ahead of the overall numbers but not the EFTS equivalent - it's a very competitive market. And of course these figures dont take outgoings like agents commissions into account.
 
Looked at on a nationality basis, there are significant rises in numbers from South Korea, India, Germany, Thailand, Saudi Arabia, Brazil and Malaysia (among the larger markets) whilst some smaller markets are also getting stronger - Italy and Spain are up over 100%. China continues to fall, and although new starts have stabilised and climbed somewhat, we expect a similar decline next year.
 
The full Key Indicators can be accessed HERE

Research – Release of industry benchmarking project

Workshop – Turning Ambitions into Results: how to recruit the best students for your institution!

As part of the EEIDF work programme for 2007/2008, Education NZ is running a 3 day workshop, with topics including:

• identifying students – academic level, interests, push/pull factors;
• development of attractive educational programmes;
• pricing and competition;
• developing a country specific strategic marketing plan;
• developing a media communication plan – how to make marketing tools (advertisements, educational fairs, networks, brokers) effective;
• effective internet marketing for international student recruitment;
• customer relationship management – customer satisfaction, after sales and alumni; and
• organisation and response rate of the ‘sales’ department – application and admission registration.

The trainers are:

• Christopher Price, Director of Marketing, London International College of Business;
• Tim Rogers, International Education Consultant with over 13 years experience in International student recruitment, educational marketing and press relations; and
• Thijs van Vugt, co-owner and partner in iE&D Solutions – a Dutch consultancy firm for international education and development, and partner in a Dutch student recruitment agency in the Netherlands

The three trainers bring a global perspective to what promises to be an interactive and extremely informative recruitment workshop.

The target audience for this intermediate/advanced level workshop is senior staff members responsible for internationalisation, student recruitment and strategic development of the institution; senior staff members responsible for communication and public affairs; Deans of faculties responsible for international relations and student recruitment.

For further details of the course and trainers please click HERE

The workshops will be held in Wellington 25th, 26th & 27th February 2008 and is restricted to levy payers only.  Spaces are limited and filling up fast.  If you have already registered and you have not received your registration confirmation letter, please contact Tracy MacDonald