A mini-site has been developed on the ENZ website to communicate details of Depth Strategy activities.  Currently this covers completed work for the 2006/2007 financial year, but will be expanded to also incorporate current planning. 

To view the depth marketing mini-site and see reports on each of the activities undertaken, please click HERE. For any comments or questions, please contact Ben Hodges

As part of the EEIDF work programme for 2007/2008, Education NZ are looking at running a 3 day workshop, with topics including: identifying students – academic level, interests, push/pull factors; development of attractive educational programmes; pricing and competition; developing a country specific strategic marketing plan; developing a media communication plan – how to make marketing tools (advertisements, educational fairs, networks, brokers) effective; effective internet marketing for international student recruitment; customer relationship management – customer satisfaction, after sales and alumni; and the organisation and response rate of the ‘sales’ department – application and admission registration.

Christopher Price, Director of Marketing, London International College of Business; Jeanine Hermans, who has a Master of Psychology and is an intercultural trainer at Maastricht University The Netherlands; and Thijs van Vugt, co-owner and partner in iE&D Solutions – a Dutch consultancy firm for international education and development, and partner in a Dutch student recruitment agency in the Netherlands; will bring a global perspective to what promises to be an interactive and extremely informative recruitment workshop. Find out more about the trainers HERE

The target audience for this intermediate/advanced level workshop is senior staff members responsible for internationalisation, student recruitment and strategic development of the institution; senior staff members responsible for communication and public affairs; Deans of faculties responsible for international relations and student recruitment.

Further details and dates are yet to be finalised, however if this sounds like a workshop for you please register your interest HERE

Please note this workshop will most likely be held in Wellington during early 2008, and is restricted to levy payers only.

The Australia New Zealand ICEF Agent Workshop - Meet quality agents focused on sending students to your region, Hilton Sydney, May 5 - 7, 2008

Early bird rate expires on September 30, 2007

Payment by September 30 2007 will ensure a cost saving of AU$800 instead of the full price of AU$5,600, the fee will be AU$4,800.

To register www.edmedia.info/anza/provider_orderform.php
For participation benefits see www.anzaworkshop.com/ed_benefits.php

Hosted at the Hilton Sydney, the inaugural Australia New Zealand Agent Workshop 2008 offers pre-scheduled one-to-one business meetings between education providers and carefully selected quality education agents focused on this region. Meet with up to 40 agents over two days, or up to 80 agents if you send two staff members. All agents are carefully screened and pre-selected by ICEF, guaranteeing 100% quality, professionalism, and an Australia / New Zealand focus.

Fierce global competition for student enrolments, as well as agent loyalty, means that all education providers wishing to maintain or increase their market share must continually position themselves in front of key education agents and student recruitment organisations.

The Australia New Zealand Agent Workshop is supported by 6 key industry bodies and is organised by EdMedia and ICEF.

For more on benefits, venue and organisers, click HERE, visit the WEBSITE or contact:

Ms. Myriam Marchand (Education Providers) by phone on +61 (0) 7 5545 4146 or email info@anzaworkshop.com

Mr. Ashley Wood (Sponsors and Exhibitors) by phone on +61 (0) 2 9929 0351 or email ashley@edmedia.info

Sri Lanka Agent Visit, 4 - 13 November
An alternative or addition to attending The New Zealand Education Fair in Colombo in the weekend (15/16 Sept), ENZ is hosting four Sri Lankan agents in November.  The group will be chosen from the list of top performing agents for New Zealand, found HERE.  This is a great opportunity to show off your facilities and build relationships. More details can be found HERE or please contact Laurette DDI: 04 917 0870

EXPOLINGUA Berlin, 16 – 18 November
EXPOLINGUA Berlin, the only international fair for languages and cultures in Germany, celebrates its twentieth anniversary in 2007 and is proud to present Australia and New Zealand as its Guests of Honour. Being the host country will attract great publicity for New Zealand in Germany before and during the event. As Guests of Honour, New Zealand participants have access to a lot of benefits. The deadline to register is Thursday 27th September. More information is available HERE, or contact Genevieve DDI: 04 917 0874

New Zealand Undergraduate Study Abroad Awards

Please note that the application process for the New Zealand Undergraduate Study Abroad Awards has changed. 

In the past, institutions have asked the candidates to complete a ‘Student Authorisation Form’ and these have been forwarded to Education New Zealand together with copies of all documentation relating to the students’ exchanges.  From today onwards, candidates will be required to complete the NZUSAA Application form in order to register their interest. 

Applications are not to be submitted directly to Education New Zealand, instead the candidates’ completed forms are to be submitted to the Student Exchange Manager/Coordinator at the institutions they attend and institutional nominations must be accompanied by supporting documents as listed in the attached NZUSAA Nomination Guidelines. 

The nomination due date of 1 May and 1 November each year remain unchanged.

Students can access the new application form and amended Terms & Conditions via the ENZ Scholarships website. The NZUSAA information held on the BreakOut Database (www.fis.org.nz) has been amended to reflect the change in process.  If your institution has listed information about the NZUSAA on your website, please ensure that the details are also updated.

Available from ENZ Scholarships website:

1. NZUSAA Application Form
2. NZUSAA Term & Conditions

Available from Camilla Swan

3. NZUSAA Nomination Forms & Guidelines

Please don’t hesitate to contact the ENZ Scholarships Manager, Camilla Swan.

Spanish Government Scholarships

Earlier this year, ENZ notified industry members (E-News: 26 March) of the Spanish Government’s scholarship scheme that offered up to 53,000 scholarships for Spanish students to study English overseas. 

The scholarship campaign recently finished for the year and ASEPROCE agencies granted an estimated 35,000 scholarships to 22,400 students.  Of those 22,400 students, 41 were awarded funding to attend a New Zealand institution but it is thought that each of these students stayed longer than three weeks.

ASEPROCE, the industry representative of education agents in Spain, established a special website www.becasmec.org, which had over 1,000 visits per day and 100,000 visits in total to July 2007 (end of enrolment period).   Education New Zealand paid for a prominent feature on the main site’s destination link: www.becasmec.org/destinos.htm

News from Abroad - Language Travel magazine Star Awards for International Education

The second LTM Star Awards were held at the Royal Lancaster Hotel at the beginning of September where schools, agencies, associations and insurance providers were rewarded for all their efforts of the previous year. Over 500 people attended the awards ceremony this year, which was held after a three course black tie dinner. The Awards are held annually by the Language Travel Magazine to elect the best in the world in the educational tourism sector. The election of the winners was made through a voting among international schools.  Winners and finalists of interest include:

• Belta was the winner of the LTM Star Agency Association award. ASEPROCE, SALTA and the German FDSV were finalists
• Wellington High School and Northcote College were shortlisted finalists for the LTM Star High School
• Languages International was shortlisted for the LTM Star Language School – Southern Hemisphere
• Embassy CES (Winner) and Aspect were shortlisted for the LTM Star Chain School
• Central de Intercambio (Winner) and STB was shortlisted for the LTM Star Agency – Latin America