1 Pace 2007 Register Now!
2 New Zealand Educated Brand:
Exciting Student Stories Required
3 News from China and India

PACE 2007: Register Now!

All institutions should have received at least one copy of the PACE Marketing guide and wall planner.  If you have not, please fill out a request form HERE

ENZ are now beginning to prepare for the eight events taking place in early 2007.
 
If you plan to attend any of the following events (click the Activity Name for more information), you need to get online and register now. Click HERE to register.

Brazil EXPOBELTA 2007 – Earlybird Discount Available
The ExpoBelta Earlybird rates for 2007 have been reduced those of 2006. What a great way to start your 2007 marketing in Brazil! 

You will notice there are two new cities added to the schedule for 2007: Porto Alegre and Brasilia.  Both have a number of educational agents actively recruiting students for offshore study and as part of ExpoBelta 2007, you can begin actively marketing in these two locations with reputable BELTA agents.

However, you must register by Friday 15th December to receive the Earlybird discounts.

For more information about ExpoBELTA click HERE or contact Karen Frewing.
Email: karen.frewing@educationnz.org.nz
DDI: 04 917 0536

China CIEET Fairs
The first of the 2007 China fair series’ runs from 3 – 18 March.  The New Zealand group will attend fairs in the following cities: Beijing, Chongqing, Shanghai, Nanjing and Guangzhou.

We will incorporate the New Zealand Educated branding into our pavilion design again. 

The CIEET fairs are very important marketing and positioning activities for New Zealand, and not only provide exposure to students but the opportunity to showcase our education system to a broad audience. 

Please ensure you are aware of the Chinese market conditions and possible barriers to recruiting by reading the Chinese Market Profiles available HERE

More information can be found HERE or by contacting Karen Frewing.
Email: karen.frewing@educationnz.org.nz  
DDI: 04 917 0536

Malaysia New Zealand Education Fairs
Beginning on 13 March in Penang, the Malaysian New Zealand Education Fair series will provide you with the opportunity to showcase your institution and New Zealand to students interested specifically in New Zealand as a study destination.

The fair in Penang will be followed by fairs in Johor Bahru on 15 March, Petaling Jaya on 17 and 18 March, Kuching on 20 March and will end in Kota Kinablau on 22 March.

For more information about participating in the Malaysian New Zealand Education fair series, please click HERE or contact Laurette Farr.
Email: Laurette.farr@educationnz.org.nz
DDI: 04 917 0870


Chinese Agents Visit
As New Zealand’s largest source of international students, it is important that institutions that are actively recruiting in China have appropriate relationships with agents in the market. 

A group of four Chinese agents will be invited to come to New Zealand as part of the PACE 2007 inbound agent visits programme from 18 – 27 March.

Please ensure you are aware of the Chinese market conditions and possible barriers to recruiting by reading the Chinese Market Profile available HERE

More information about the Chinese Agents visit can be found HERE or by contacting Laurette Farr.
Email: Laurette.farr@educationnz.org.nz
DDI: 04 917 0870

South American Agents Visit 
The first event of next year’s ‘PACE 2007’ marketing programme is the South American Education Agents visit to New Zealand. A mixture of agents from Spanish speaking countries such as Argentina, Chile, Uruguay and Paraguay will be travelling on an itinerary starting February 11th.

This is a chance for NZ institutions to promote their school or region and establish new agent relationships.

Two options for hosting the South American agents are available:

• a two hour time slot for one institution or
• a regional/cluster option for a number of days at a time.

The regional/cluster option allows groups to more effectively give agents the flavour of the region as well as institutional information.

Early registrations are required for organisation to get underway in December, preferably by Friday 8 December.

For further details, please click HERE or contact Geneviève Rousseau Cung.
Email: genevieve.cung@educationnz.org.nz
DDI: 04 917 0874

Vietnamese Agents Visit
The Vietnamese Inbound Agents visit (12 - 23 March) is always very popular agent visit in the PACE calendar so you will need to be in quick to secure a place in the second agent inbound visit of 2007.

Information, including participation cost, is available HERE or by contacting Karen Frewing. Email: karen.frewing@educationnz.org.nz
DDI: 04 917 0536

India Events – Fairs and Agents Visit
In 2007 two sets of New Zealand Education fairs will be held in India. The April series will include the two main centres along with the addition of Cochin as a third.

Please note the dates have been amended since the PACE 2007 book was printed and the new dates are:

New Delhi – 15 April
Cochin – 18 April
Mumbai – 22 April

A website for India has been created to keep those involved in this market up to date with Indian focused activities and meetings. This can be viewed HERE and will require your username and password.

A great deal of pre fair organisation in advertising and promotional activities is involved in India and early registrations are essential to ensure your institutional details are included in all material. All registrations need to be completed before the 1 March 2007.

For those working in this market you may also like to consider participating in the inbound agents visit from 10 – 18 March. Registrations for this event will fill up quickly so you need to register before 15 December.  For more information, please click HERE

Please ensure you are aware of the Indian Market conditions and requirements before registering for any PACE 2007 activities in India.  You can view the India Market Profiles HERE

If you have any further queries, regarding activities in India please contact Laurette Farr.
Email: laurette.farr@educationnz.org.nz 
DDI: 04 917 0870

REGISTRATION IS ALWAYS ONLINE AT www.educationnz.org.nz/registration

Like most education providers, you will no doubt have some interesting success stories concerning your New Zealand or international students. We would be very grateful if you could share some details of the best of these success stories with us to promote New Zealand education generically. Our aim is to select a small group of ‘hero’ stories initially and then to gradually build up our story ‘bank’ over time. Once selected, we will be commissioning a top level portrait-oriented photographer to capture the initial subjects of the ‘hero’ stories. As you’ll appreciate, for international usage, we cannot attribute the stories to a particular institution.

To minimise the effort required on your part, we would like you to forward particularly interesting people-focused stories you have already gathered or the bones of stories that you feel are interesting but haven’t got around to writing yet. Photos of the story subjects would be appreciated if at all possible. To assist you to decide on the most appropriate stories, they should have the following characteristics:

• They should be particularly interesting or unusual (This is subjective, of course. The question is - would you feel motivated to read about this person and their exploits?) 
  
  
• They could be about any facet of the student experience but a few that come to mind are:

• something especially interesting, unusual or praiseworthy about one of your students or their achievements
• special bonds developed between your students and their teachers or their hosts
• especially creative ideas developed by your students
• particular tutors tackling interesting and/or unusual projects
• something special about the way you run your institution to maximise the value for, and experience of international students.
  

• Rightly or wrongly, we live in a visual world where people make judgments on appearances. The subjects don’t exactly need to be fashion models but they do need to be presentable and appealing to the mainly youthful audience.

We appreciate that Christmas is fast approaching and that you will have many loose ends to tie up. However, if you are able to email through some stories prior to Christmas, we would be extremely grateful. Please send them to Kate Parlane at Kate.Parlane@educationnz.org.nz

Assuming we get the responses we need, we will be selecting the most suitable ‘hero’ stories in the New Year and getting back in touch with the successful contributors. 

We look forward to your contribution.