This week representatives from the industry and government are attending "Education Week" at the 2010 World Expo in Shanghai. We'll bring you an update of events there in the next edition of E-News.
Please note: We had some issues with our internal email server over the weekend, if you sent any urgent emails to us between lunchtime Friday 11th and midday Monday 14th we would appreciate if you could please re-send.
August 5-6, Christchurch Convention Centre
If you haven’t already registered – do it NOW.
Preparations are now well underway for the 2010 New Zealand International Education Conference. If you haven’t already registered for Conference it’s time you did! Earlybird pricing ends 21 June.
At previous conferences we have heard updates from competitor countries (including the UK, Ireland, Canada). However, this year with all of the turmoil and upheaval that has been happening across the Tasman, we thought it timely to have an update on the Australian export education industry.
In this regard, we are delighted to have secured as a keynote plenary speaker, one of the foremost authorities on the Australian situation to give us a comprehensive, authoritative, and independent analysis of the Australian situation.
Education New Zealand is pleased to announce the Honourable Bruce Baird will be presenting an Overview of the Australian Situation. He will outline the set of issues that generated the current situation in Australia, the changes that are being made to the ESOS Act (the Aussie version of the Code of Practice), the somewhat controversial changes to Australian student immigration/migration policies. Hon Baird will conclude with a prediction of where Australia’s international education industry may be heading in the future.
In the wake of attacks against international students in Australia Hon Baird was commissioned by the Australian Federal Deputy Prime Minister and Minister of Education to provide an independent assessment of the international education sector. Mr Baird’s report has been the foundation document that is guiding immediate changes to improve the experience of international students choosing to study and live in Australia and the linkage with immigration. The full report is available HERE.
This promises to be a very interesting, and thought provoking, session.
OTHER HIGHLIGHTS FOR 2010 INCLUDE:
Hon Steven Joyce, Minister for Tertiary Education.
Mr Michael Jones, Chief Technology Associate, Google Corporation.
Mr Nigel Bickle, Deputy Chief Executive Immigration at the Department of Labour.
Corin Dan host of TVNZ's dedicated business programme NZI Business.
Tim Rogers, International Education Consultant
Also in attendance at the conference will be 18 Thai agents including a large number of our trained New Zealand Specialist Agents. The conference will be a great opportunity to meet and network with these agents face-to-face.
Presentation of the latest ENZ research including:
- Saudi Scholarship Outcomes;
- Vocational Training Opportunities in China;
- Economic Environment Update on China, Korea and Japan.
Leading international education schools personnel will present a range of practical workshops for schools - including best practice, marketing, Code of Practice and much more.
First Annual Education Agent Awards
Alongside the International Education Excellence Awards, Education New Zealand is running the first annual Education Agent Awards. The winning agent will receive a trip to New Zealand to attend the 2010 New Zealand International Education Conference, as well as a short sight-seeing trip.
In 2010 nominations are open for agents who represent the Vietnam market. Preference may be given to trained New Zealand Specialist Agents.
Education New Zealand is now accepting nominations from all Code of Practice institutions. Please use the nomination form HERE to nominate your favourite Vietnamese agent.
If you have any questions please contact firstname.lastname@example.org
Nominations open for the International Education Excellence Awards
The annual International Education Excellence Awards are now open for nominations. You can access the nomination forms online HERE.
The Awards are designed to showcase and highlight excellent practice in international education, and to recognise and celebrate those institutions that are 'making it happen'.
Why bother? Simple. The Awards are peer recognition of your capabilities, and are an excellent addition to your market positioning.
There will be three categories open to Code of Practice signatory institutions for nominations in 2010. The categories are:
• The Excellence in Marketing Award is for excellence in marketing. The judges will be looking for innovative marketing ideas and techniques that have increased student flows from either mainstream or emerging markets, or a combination of both. Marketing activities may include in country promotions, on-line or other electronic promotions or a combination of these and other activities that have demonstrably increased recruitment.
• The Excellence in Student Support Award looks for institutions that have consistently demonstrated continued excellence in pastoral care and student support programmes.
• The Innovation in International Programme Award focuses on diversification (geographic markets and/or modes of supply) and innovation, and includes academic programmes and study courses that have developed new areas of tuition and/or opened up new market possibilities. Judges will be looking for programmes that are ‘out of the ordinary’ and have a long-term viability. They may leverage from specific niche opportunities offered by the institution or region. Programmes may not necessarily be within New Zealand, and could encompass non traditional methods of delivery.
The Award winners will be announced during the annual industry conference. To find out more about the awards, click HERE.
Spaces are filling up for the Naric UK tertiary admissions workshops in Christchurch on August 4-5. If you are interesting in attending, be sure to register soon.
On the 4th August 2010 there will be a one-day workshop covering two sessions; one being Degrees of Deception - Fraudulent Documentation; and the other being Evaluating International Qualifications.
On the 5th August the second workshop day will cover Education in the Middle East and Education in English Speaking Africa.
To find out more about these workshops please click HERE
If you would like to find out more about UK Naric there will be a session at our 2010 New Zealand International Education Conference, which will be held in Christchurch 5th - 6th August. UK Naric will also have an exhibitor booth at the conference.
Our “Summaries of Statistics by Market” have now been updated to include the 2009 Ministry of Education numbers, as well as the latest figures from Immigration.
These summaries cover 28 countries and provide the latest information on student numbers and sector breakdowns. You can access the statistics HERE.
Immigration New Zealand has introduced new rules to bring the Palmerston North branch into alignment with other Immigration branches.
Incomplete applications will no longer be held open while missing items are sent in. The applications will now be returned, and can be re-submitted with the missing items completed.
More details can be found HERE.
The names of the Specialist Agents in Malaysia and Vietnam are now loaded on our website. Please click HERE if you wish to contact them.
In April and May we completed Specialist Agent training in Paris, Columbia, Chile and two more cities in China.
We are currently conducting reference checks for these agents. We request all NZ institutions who are nominated as referees by agents to respond quickly when contacted by ENZ to complete this process in a timely manner.
The first week of June saw our very successful Agent Seminars and New Zealand Education Fairs in Ho Chi Minh City and Hanoi, Vietnam.
The events were a big success with fair visitors on the increase in both cities. In Ho Chi Minh City, numbers increased from 580 in 2009 to 670 in 2010. In Hanoi they increased from 186 in 2009 to 325 in 2010.
Industry feedback was very positive regarding these events. Here is a sample:
“110% better than last year, no negative comments from me”
“The Agent Seminar booklets are great, really useful, and can follow up should I not get round to meeting all of these agents today”
“The venue and organization of the events was great, no changes”
New Zealand Education Fairs, Malaysia, 1 – 8 August
Register now for second round of New Zealand Education Fairs in Malaysia which will be held in Kota Kinabalu, Penang and Petaling Jaya.
Marketing in Malaysia is particularly relevant for the tertiary sector. Universities, ITPs, Foundation Providers and Private Training Establishments are encouraged to participate.
Approximately 1,200 visitors attended the New Zealand Education Fairs held in March 2010, an increase from 2009, participants commented on how serious the enquiries were. The number of Malaysian students coming to study in New Zealand is steadily increasing with March 2010 Immigration New Zealand statistics trending upwards.
Participants of the New Zealand Education Fairs in March 2010 commented that:
"the venue worked well, the event was well advertised and detailed enquires were received", "there was a very good turn out".
New Zealand Education Fairs, Sri Lanka 18 September
The fourth New Zealand Education Fair has been scheduled to be held in Sri Lanka, Colombo on Saturday 18th September. The fair will be held in the Hilton Colombo located in the heart of the business centre, linked by walkway to Colombo’s World Trade Center.
Student numbers from Sri Lanka have been gradually increasing with this year’s data showing over 50% more first time students’ visas, being approved by INZ.
Sri Lanka is a tertiary market with good opportunities and with a key group of core New Zealand Specialist Agents
CCIEE Fairs, China, 16 – 30 October
The CCIEE China Fairs are commercial fairs approved by the Chinese Government, the fairs offer New Zealand an opportunity to showcase and promote our country, education system and institutions alongside our competitors. The fair cities are set as Beijing, Xi’an, Shanghai and Chengdu. A New Zealand only Agent Seminar is being planned for Xi’an in conjunction with the CCIEE Fair there.
The Chinese registration deadline is Friday 25th June so early planning from New Zealand is vital for this event, and will enable us to make decisions around the level of promotion in each of the cities.
For further information including registering for the events, please click HERE or for the post event reports and other information please click HERE - you will need to be logged in to the site to view this page or please contact Rahael.
New Zealand Education Fair, Seoul, Korea, 30 & 31 October
The New Zealand Education Fair in Korea is a flagship New Zealand event. The event provides an opportunity for marketers to raise their profile, recruit students, maintain relationships and meet with active agents in the market.
In 2009 1,681 visitors pre-registered their attendance through the official fair website, and a similar number visited the fair over the two days. Korea is still our second biggest market for international students, click HERE for the latest statistics showing the trends in numbers of students studying in New Zealand from Korea.
The 2009 New Zealand Education Fair in Seoul was a huge success and we look forward to building on that outcome in 2010, click HERE to view the special E-news report on last year’s event.
For further information including registering for the events, please click HERE or for the post event report and market information please click HERE - you will need to be logged in to the site to view this page contact or please contact Rahael.
Our last group of agents from Germany are currently touring around New Zealand as part of the Air New Zealand - ENZ sponsored familiarisation visits to New Zealand.
We have hosted a total of 47 agents and media people from seven countries. A total of 65 institutions from all sectors and 10 regional groups have participated in this programme. All the agents have provided positive feedback.
We take this opportunity to thank you all for your enthusiastic participation and support in hosting the agents in the last 4 months. Here are some photos of the agents enjoying our hospitality:
We have been receiving some good proposals for cluster events from the industry. If you are interested to know more about cluster events and want to register your interest, please click HERE.
E-news is a newsletter for the Export Education industry, compiled by Education New Zealand. You can access previous E-news newsletters on our website at www.educationnz.org.nz .
Education New Zealand